Adding Apps to Your Facebook Page

Assignment D asks you to create a Facebook Page. Since working on it in class, we have had numerous questions via e-mail and Twitter, asking how exactly to include apps on our page. Pertinent ones would be Pinterest, YouTube and Vimeo.

I tweeted the directions earlier today but shall post them here too.

Module 7: Metrics

Module 7 Metrics and Analytics

Activities/Assignments Send @JessL and @erikasmith a tweet with your thoughts on A. Kaushik’s article on or before What do you think of examples of Pinterest? Who do you follow on Pinterest? Can you share with us a board of an NGO or Non-Profit that exemplifies good use of Pinterest? Post your thoughts to the class blog or on Twitter Assignment D - Social Media Plan: Facebook Page (Part 2) due via eClass

Module 6: Optimised News Release

Module 6 Business & Social Media Communications

Activities/Assignments Assignment C - Optimised News Release (group activity and presentation completed in class) January 30

Module 5: Facebook

Module 5 Facebook

Activities/Assignments Assignment D - (Draft) Social Media Plan: Facebook Page (Part 1) creation and in-class presentation (in class January 30/31)

This resource is also very helpful:

Explore more visuals like this one on the web's largest information design community - Visually.

Module 4: Blogging Part 2

Module 4 Blogging Part 2

Activities/Assignments Add a comment to Module 4’s blog post with your response to Clark’s article.      Go back to Module 3’s blog post and look in the comments to find a fellow student’s blog. Read her/his introductory blog post and leave a comment. Send a tweet to @JessL and @erikasmith (with the course hashtag #ESMC) with a comment & link to a fellow student’s blog. Practise what you read in Brian Clark’s article and craft an opening to a blog post (on your own blog). Leave a link to your blog post in the comments section for Week 4.

You can add a link to your blog in the comments section of this blog post.

Module 3: Social Media Survey

Two important things to do this week! Please complete the following survey AND ·       Start your own blog! Add a comment at the bottom of this post with a link to your blog.

Optimised News Release Activity

You can find the assignment here.


Please read the Edelman position paper available here and via our e-class in Module 7 or right here in our blog:


Search Engine Visibility