You can find the rubric for the assignment here.
Remember too to include references to what you've read leading up to this face-to-face session. Just below this video is the list of readings you did for this module.
Readings / Resources
Finding Electronic Articles from U of A Extension on Vimeo.
| 1. | Weblink | Kuta, H. (n.d.). Exploring the Pros and Cons of Twitter in Real-Time Events. Retrieved from http://blogs.adobe.com/socialpractice/exploring-the-pros-and-cons-of-twitter-in-real-time-events/ |
| 2. | Weblink: | Commoncraft. (n.d). Twitter Search in Plain English. (Video file). Retrieved from http://www.commoncraft.com/video/twitter-search |
| 3. | Weblink: | Bruns, A., & Stieglitz, S. (2012). Quantitative approaches to comparing communication patterns on twitter. Journal of Technology in Human Services, 30(3-4), 160-185. doi:http://dx.doi.org/10.1080/15228835.2012.744249 (you might find it easier to just search the university library for the title of this article) |
| 4. | Weblink: | Doctor, V. (2013). How to ride on already popular hashtags without turning people off. Retrieved from http://www.hashtags.org/how-to/etiquette-how-to/how-to-ride-on-already-popular-hashtags-without-turning-people-off/ |
Hey everyone, Bree here.
ReplyDeleteThe first weblink really stood out for me: I can definitely relate to twitter as potentially spoiling the tv shows I love! I also remember reading about the Arab Spring on twitter. It was the first platform I turned to to learn about the most recent developments.
The hashtag article was also helpful. Being relatively new to actively using twitter, I am often at a loss about what I should hashtag.
That's very true, for news coverage and TV spoilers. If I know I am catching a show finale late #BreakingBad I stay off social media, so that I do not see spoilers.
DeleteThis link really is big for me: http://tracetv.tv/4435/why-you-should-schedule-tweets-and-engage-yes-it-matters/
ReplyDeleteNot having my scheduled tweets and posts all happening at the same time each day is essential for me. My work online presence is tied to a municipality, but I am trying to make a concious effort to post at random times. I see other departments, like clockwork, post at 8am, 9am on the hour daily but they also do not engage followers.
I use Hootsuite for time efficiency, and have adopted a scheduling rule to never post on the hour. I honestly do not know if our followers notice or not, but I feel like it's one more way to demonstrate that the posts come from a real person and not a robot.....for lack of a better analogy.
The initial thing I notice is that every #SM is definitely not related to social media #budgetsoftware. I am interested in the articles because I realise that even within the first three hours of the class #ESMC I have learned several new things about #Twitter that I didn't know before: using bitly to shorten useful articles, http://bit.ly/1eFHjH2, figuring out how to post pictures, and even finding websites where more useful pictures are available.
ReplyDeleteThere are some repeat users here for sure @Tweetsmarter has some useful information for the new twitter user, that emphasizes the visual elements of its use. Visual is intrinsically connected to #SM. It seems the trend is for links, videos and photos to illustrate what people are talking about. Content must be relevant as well as timely.
#Youtube seems to be the paramount site used for video content.
As a government employee there are many levels of approvals for #SM and technical hoops that must be jumped through before anything can be posted. The official languages act, #english, #french, is also a hurdle. Most campaigns are planned well in advance, and spur-of-the-moment comments and posts will not happen.
I have found the same thing posting on behalf of the government. I am also finding that for the most part my bosses are trying to encourage more useful engagement, so the approval process for my posting is not subject to approval, as long as it's tone is positive and City supportive. I believe I am lucky in the regard.
DeleteYou are. . . use that to your advantage as much as you possibly can!
DeleteAfter searching for #SM on #twitter, I noticed a recurring theme among the tweets: Most of them were providing advice on how to create a successful social media presence. The bios in the posters profile almost always referred to the poster being a "Social Media Strategist,' 'Social Media Specialist,' or 'PR specialist' - all people who assert to be knowledgeable in the field of Social Media Marketing. Specific advice was given on why you should be engaging with your clients online, how you can makes #sales via social media, and common mistakes to be avoided. Another topic that was discussed in #SM were changes coming to various social media platforms. Most tweets provided links to the article/blog that their lede was referring to.
ReplyDeleteHopefully here is a hyperlink to the article:
ReplyDelete<a hef="http://tracetv.tv/4435/why-you-should-schedule-tweets-and-engage-yes-it-matters/:>TITLE</a>
Hopefully here is a hyperlink to the article:
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I found this link particularly helpful
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ReplyDeleteOk, so I'm going to attempt to re-post this useful
ReplyDeleteThe first thing I notice on reviewing the top 20 tweets with #SM was that the majority of posts under this hash tag were tips for using social media. Many of these tips were posted by posters with over 100,000 tweets which lends credibility to the advice they are giving.
ReplyDeleteOut of the 20 tweets I review the majority linked to articles with more detailed information. One in particular that I found interested was an infographic on How to Manage your Social Media Presence.
None of the hashtags I saw were ones that are currently trending in Edmonton.
Being a visual learner, I really appreciated the infographic.
Delete. . . Useful link Beginner Twitter Terms
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ReplyDeleteI haven't made much use of my LinkedIn account in the past, just posting my resume and linking to people I know. This gives some common mistakes on LinkedIn and how to fix them to better utilize this social media platform
ReplyDeleteI'm actually thinking of starting a LinkedIn account. I have had many joining offers from peers, but honestly just never bothered. Something tells me it might be a good thing to join.
DeleteHi everyone! If you'd like more information on how to make your link active using HTML code -- for example, if you want to make your link clickable in a blogger comment, etc. -- please see this resource.
ReplyDeleteThe only HTML code that works is "a href" tags. I tried using a variety of HTML in my post and even simple underline and bold do not work; neither does linking images.
DeleteThrough my search of #SM I noticed that there are many consultants and individuals tweeting to provide free advice as a way to get their businesses noticed. Kim Garst is an avid advice tweeter #SM advice Other observations include:
ReplyDelete- very few tweets included photos
- most tweets have used links to articles and blogs.
- most authors have used bitly to shorten their link addresses
- authors are worldwide, most from the US, however, I saw one Canadian
- #hashtags were well used
- there were very few retweets - most were original
I also noticed the "view summary" twitter feature which I hadn't noticed before.
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ReplyDeleteSorry this is the link that didn't work in my previous comment.
ReplyDeleteAssignment B - Hashtag #SM - Comments from @tkongsrude
ReplyDeleteAt first glance, there are a handful of people who actively post social media related tips to #SM including @TweetSmarter, @BradBennett, @kimgarst and @MarkRaganCEO. They each have posted more than 100K messages and have follower numbers ranging from 42K to 392K. They are obviously meeting followers needs.
They frequently provide references to other posts or links that would be useful for social media enthusiasts included two that I "favorited": 15 sources for finding free online images and All the passwords you should change because of Heartbleed in one handy graphic.
Not many tweets include links to images or videos but those people with multiple followers includes handy summaries of the articles they are linking to.
The #SM search on twitter had many results. The first twenty tweets made me aware of the global world tweeters live in when sharing information. Some tweeters were professionals promoting the importance of keeping up with changes in marketing with Social Media while others had an interest in all things #SM and #SocilaMedia. The #SM was often accompanied with #SocialMedia to reinforce the idea that the article was about social media. Trends included links left to the end and most tweeters relied heavily on bitly.com for brevity. I was surprised by the few picture or video links attached to tweets. I had expected more. Jason Falls School of Social Media was mentioned twice in the tweets about #SocialMedia and #SM.
ReplyDeleteWhile looking at the first 10-25 Twitter posts for #SM, I've noticed there is a large range of individuals being found on social media. The individuals you can follow and find while using the hastag #SM ranges from a girl from Texas,@kaylawhitefield,with 921 followers to a multimillion dollar social media company, @Mwave, with 213K followers. The group ranges from social media experts, entrepreneurs, bloggers, general public and marketing experts. The majority of the people who are using the #SM tag incorporate a website link and also target specific people in their tweets. They also use other hashtags other than #SM. Some examples of these are #LOCKITDOWN, ##bsidesession, and #Overdose.
ReplyDeleteThe re-occurring topic of #SM was social media, social media success and steps to use social media more effectively. There are also a lot of tweets speaking about passwords and the heartbleed scenario. One thing I do notice is that there are some topics that leak through that have nothing to do with #SM. One girl, Kayla tweets "I'm goin down to the bottom of the sea until I've found the deepest part of me #bsidesession #SM." This clearly has nothing to do with the vast majority of what others are tweeting about while using the same hashtag.
Others, such as Brad Bennet, @BradBennett, link you to sites that teach you about Data and about the Heartbleed Disaster There are many other tweeters, such as PSA Marketing who posted about how to use social media appropriately. In the 10-25 posts that I have noticed, there are a lot of tweets linking you to articles but not a lot link to videos or images. These tweets are representing information where you can view to learn about the topic of social media and eventually link to products you can purchase. They are not intended to start a conversation.
Week done!
DeleteI noticed much of the same. Thanks for posting links to the two articles you found and liked. Very informative.
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ReplyDeleteUpon reviewing more than 20 consecutive tweets that reference the hashtag #SM (Social Media), it appears to me that there are plenty of self-professing "experts" sharing tips and ideas on how to use Social Media effectively, and conversely, how NOT to use SM. The vast majority of the results (more than three-quarter) of my search yielded tweets from independent social media consultants/professionals from across the globe, although primarily from those based in the USA and Korea - all sharing tips for Social Media efficiency. There were also tweets from consulting firms or web-based marketing firms sharing tips for using Twitter to communicate effectively online. The remaining tweets, and many beyond the 20 I reviewed, were humourous tweets, primarily related to the recent US Airways "twuck-up."(1)
ReplyDeleteOne of the interesting things I noticed was that the Lion's share of tweets from independent consultants were written/posted by women. Another item of note is that the topics, although related to #SM, were random; they were not similar. The topics ranged from tools for measuring results to a link to a handy infographic showing the benefits and limitations of various SM tools. Also, I was surprised to see some so-called "cutting-edge" SM "experts" tweeting images that were not new - #SM pics that have been around for quite some time. For example, @GingerGeoffery tweeted a comment and this image.
The vast majority of posts included links to the posters' blogs or pages; in fact, only a few linked to third-party sites. I scrolled well beyond the first 20- to 30 sites before I found a picture posted. The first image I came across caught me a bit off guard: it was the exceptionally NSFW image (uncensored version) related to the US Airways #SM debacle. When I refreshed the page, it was, thankfully, already gone. *whew*
I notice that most of the tweets were short-and-sweet, with minimal hashtags and all with links to other pages. The writing was to-the-point and generally clear, although some could have been a little more creative. This echos what I discovered in my readings (Doctor, 2013). Surprisingly, there were very few other #hashtags used in the tweets I read. While I understand that there should not be too many, it would be helpful if others were used related to the #SM topics tweeted about. One of the few users who did this well was @ElizbethLManess who used #BusinessTIPS as a hashtag. Her tweet, and link, related specific info on how businesses can access/use #SM effectively.
I was also surprised how many of the tweets I read were not retweets or had not been retweeted.
Finally, while #SM is a popular hashtag, it also has another meaning. It might be wise to do your research before choosing a hashtag. Doctor (2013) suggests one "...invest in a social analytics or hashtag analytics tool to determine which hashtag will be best for the purpose or activity."(3)
Endnotes:
(1) a common term used by another instructor in the SM Citation program to reference Twitter disasters
(2) Doctor, V. (2013). "How to ride on already popular hashtags without turning people off." #Hashtags.org: organizing the world's hashtags. Retrieved 14 April from http://www.hashtags.org/how-to/etiquette-how-to/how-to-ride-on-already-popular-hashtags-without-turning-people-off
(3) iBid.
How to be wise on Twitter - Quote, Create and MT - Upon reviewing the first 20 Tweets from the hashtag #sm, the general theme of the Tweets are helpful coaching tips from social media companies and consultants who are seeking engagement on Twitter. The post that seemed most topical for me was on Heartbleed http://t.co/OBMxPYzbTl by a user named @Ross_Quintana - a topic that is certainly trending strongly right now and yet, few seem to be commenting under this hashtag.
ReplyDeleteAlternatively, I was struck by this post by Pam V @PamMktgNut on why bad Tweets happen to good Brands who don't manage #SM - strategies have to have clear intentions online to be effective and measure successful.
This link proves interesting: http://t.co/tKwrzEjnQT
There are few links to pictures and videos and generally the content is quite lackluster in my opinion - perhaps the need a session with Clarke to review some rules.