Adding Apps to Your Facebook Page

Assignment D asks you to create a Facebook Page. Since working on it in class, we have had numerous questions via e-mail and Twitter, asking how exactly to include apps on our page. Pertinent ones would be Pinterest, YouTube and Vimeo.

I tweeted the directions earlier today but shall post them here too.

Module 7: Metrics

Module 7 Metrics and Analytics

Activities/Assignments Send @JessL and @erikasmith a tweet with your thoughts on A. Kaushik’s article on or before What do you think of examples of Pinterest? Who do you follow on Pinterest? Can you share with us a board of an NGO or Non-Profit that exemplifies good use of Pinterest? Post your thoughts to the class blog or on Twitter Assignment D - Social Media Plan: Facebook Page (Part 2) due via eClass

Module 6: Optimised News Release

Module 6 Business & Social Media Communications

Activities/Assignments Assignment C - Optimised News Release (group activity and presentation completed in class) January 30

Module 5: Facebook

Module 5 Facebook

Activities/Assignments Assignment D - (Draft) Social Media Plan: Facebook Page (Part 1) creation and in-class presentation (in class January 30/31)

This resource is also very helpful:

Explore more visuals like this one on the web's largest information design community - Visually.

Module 4: Blogging Part 2

Module 4 Blogging Part 2

Activities/Assignments Add a comment to Module 4’s blog post with your response to Clark’s article.      Go back to Module 3’s blog post and look in the comments to find a fellow student’s blog. Read her/his introductory blog post and leave a comment. Send a tweet to @JessL and @erikasmith (with the course hashtag #ESMC) with a comment & link to a fellow student’s blog. Practise what you read in Brian Clark’s article and craft an opening to a blog post (on your own blog). Leave a link to your blog post in the comments section for Week 4.

You can add a link to your blog in the comments section of this blog post.

Module 3: Social Media Survey

Two important things to do this week! Please complete the following survey AND ·       Start your own blog! Add a comment at the bottom of this post with a link to your blog.

Optimised News Release Activity

You can find the assignment here.


Please read the Edelman position paper available here and via our e-class in Module 7 or right here in our blog:


Search Engine Visibility

#Hashtag Activity

You can find the rubric for the assignment here.

Remember too to include references to what you've read leading up to this face-to-face session. Just below this video is the list of readings you did for this module.

Readings / Resources

Finding Electronic Articles from U of A Extension on Vimeo.

1.	Weblink	Kuta, H. (n.d.). Exploring the Pros and Cons of Twitter in Real-Time Events. Retrieved from http://blogs.adobe.com/socialpractice/exploring-the-pros-and-cons-of-twitter-in-real-time-events/
2.	Weblink:	Commoncraft. (n.d). Twitter Search in Plain English. (Video file). Retrieved from http://www.commoncraft.com/video/twitter-search
3.	Weblink:	Bruns, A., & Stieglitz, S. (2012). Quantitative approaches to comparing communication patterns on twitter. Journal of Technology in Human Services, 30(3-4), 160-185. doi:http://dx.doi.org/10.1080/15228835.2012.744249 (you might find it easier to just search the university library for the title of this article)
4.	Weblink:	Doctor, V. (2013). How to ride on already popular hashtags without turning people off. Retrieved from http://www.hashtags.org/how-to/etiquette-how-to/how-to-ride-on-already-popular-hashtags-without-turning-people-off/

Module 3: Blogging Part 1

Module 3 Blogging Part 1

Activities/Assignments Class Blog: write an introductory post about you and your field of study and what role communication plays in your work on or before end of dayApril 14 Complete the Social Media Survey: https://docs.google.com/spreadsheet/viewform?formkey=dDQxWWpDcVdQY1BGSlNTVlVEelRpLXc6MA#gid=0 (In-Class Activity) Start your own blog! Add a comment on the Module 3 blog post with a link to your blog

Module 2: Twitter Part 2

Module 2 Twitter Part 2

Activities/Assignments Assignment B - #Hashtag Activity due end of day April 14 (Online Presence) Tweet 2 short reflections on what you’ve learned in the first two days of the course. Think specifically about case studies where individuals and organizations employ Twitter, due on or before end of dayApril 15

Module 1: Introduction and Twitter Part 1

Module 1 Introduction & Twitter Part 1

Activities/Assignments First Day of Class (April 14) 1)  Join Twitter 2)  Follow instructors: @JessL and @erikasmith By April 14 send an introductory tweet with the            class hashtag: #ESMC by April 14 complete the activity - Practise: Writing Ledes with Twitter during class on April 14 Class Blog: Add a comment on my Module 1 post – introduce yourself and share with us your thoughts on this week’s readings/video