Effective Social Media Communication :: Spring 2014: module 1

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Sunday, 13 April 2014

Module 1: Introduction and Twitter Part 1

Module 1

Introduction & Twitter Part 1

Activities/Assignments

First Day of Class (April 14)

1) Join Twitter

2) Follow instructors: @JessL and @erikasmith

By April 14 send an introductory tweet with the

class hashtag: #ESMC

by April 14 complete the activity - Practise: Writing Ledes with Twitter
during class on April 14

Class Blog: Add a comment on my Module 1 post – introduce yourself and share with us
your thoughts on this week’s readings/video

Tuesday, 25 March 2014

Videos from Module 1

Video: Did you Know 4.0: http://www.youtube.com/watch?v=6ILQrUrEWe8

Video: The Machine is Us/ing Us: http://www.youtube.com/watch?v=NLlGopyXT_g

About the Course

This is the course blog for EXSM 3988 at the University of Alberta and forms part of the Social Media Citation.

If you are interested in creating effective content for blogs, Facebook, Twitter and other social media, then this course is for you. Learn how to use various social network sites (SNS) and how to optimize your writing and profile on each SNS.

Terms covered will include: keywords; linking; blog posts; Facebook; Twitter; Tweetable headlines; SEO; folksonomy; tagging.

This course will be helpful if: you are working within communications and would like to learn more about writing for the web; you are a small business owner interested in putting your business on the social media map; you want to buff up your writing skills and participate in a connected and collaborative online environment.

Effective Social Media Communication :: Spring 2014

Sunday, 13 April 2014

Module 1: Introduction and Twitter Part 1

Tuesday, 25 March 2014

Videos from Module 1

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