Effective Social Media Communication

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Tuesday, 15 April 2014

Module 7: Metrics

Module 7
Metrics and Analytics

Activities/Assignments

Send @JessL and @erikasmith a tweet with your thoughts on A. Kaushik’s article on or before
What do you think of examples of Pinterest? Who do you follow on Pinterest? Can you share with us a board of an NGO or Non-Profit that exemplifies good use of Pinterest? Post your thoughts to the class blog or on Twitter
Assignment D - Social Media Plan: Facebook Page (Part 2) due via eClass

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About the Course

This is the course blog for EXSM 3988 at the University of Alberta and forms part of the Social Media Citation.

If you are interested in creating effective content for blogs, Facebook, Twitter and other social media, then this course is for you. Learn how to use various social network sites (SNS) and how to optimize your writing and profile on each SNS.

Terms covered will include: keywords; linking; blog posts; Facebook; Twitter; Tweetable headlines; SEO; folksonomy; tagging.

This course will be helpful if: you are working within communications and would like to learn more about writing for the web; you are a small business owner interested in putting your business on the social media map; you want to buff up your writing skills and participate in a connected and collaborative online environment.

Effective Social Media Communication :: Spring 2014

Tuesday, 15 April 2014

Module 7: Metrics

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